Successful licensing is generally based on long-standing business relationships. A key factor to success is an in-depth understanding of the licensing process and psychology. Already the first contact is part of and sets the stage for the eventual negotiation.

While you have a well established licensing team, the following situations may occur:

• You like to enquire about selected in- or outlicensing opportunities, without initially disclosing your company
• Departure of an employee leaves a gap, at least until a permanent successor is on board. You may wish to bridge this
• Your key business is in the USA and you decide to expand to Europe. You like to establish a network and identify and implement opportunities
• You need to know realistic licensing terms, based on the value and potential of the product
• Your negotiations with a company are at a dead end. They may need an independent mediator to identify positions and possibilities where the parties could find a solution to come to jointly acceptable terms

van Rooijen & Partners supports and performs the in- and out-licensing process.