Expansion of the business can be reached by joining forces with another company. This can be reached through a strategic alliance in e.g. research and development. Such alliance allows synergies. The process to establish a strategic alliance from a first contact is a multifaceted one, including an optimal fit of both teams involved. It also involves careful negotiations and management issues. Also the first considerations and steps on the path to a strategic alliance are rather sensitive.
van Rooijen & Partners supports companies in the whole process leading to a strategic alliance. From first considerations, through development of a long- and short list, contact development negotiations, closing and, if desired, mediating support of the collaboration.The key determinant of success of a strategic alliance is the synergy and increased value generated for both companies involved.